This Privacy Policy explains how Organic Baobab collects, uses, stores and shares your personal information when you visit or buy from www.organicbaobab.com. Organic Baobab is a registered business name of Lemon Spirit Pty Ltd (ABN 77 646 422 237). In this policy "we", "us" and "our" mean Lemon Spirit Pty Ltd trading as Organic Baobab.

We handle your personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

INFORMATION WE COLLECT

Information you give us. When you place an order, create an account, sign up to our emails or texts, leave a review, contact us or apply for a practitioner wholesale account, we may collect

• your name, email address and phone number
• your billing and shipping addresses
• your order history and any messages you send us
• for wholesale accounts, your business name, ABN and practice details

Payment information. Payments on our website are processed securely by third-party payment providers, which include buy now pay later services. We never see or store your full card number.

Information collected automatically. When you browse our website we automatically collect information about your device and how you use the site. This includes your IP address, browser type, approximate location, the pages and products you view, the website that referred you to us and whether you open or click our emails. We collect this using cookies, pixels and log files.

HOW WE USE YOUR INFORMATION

We use your personal information to

• process, ship and deliver your orders and send order confirmations and invoices
• process payments and screen orders for fraud
• answer your questions and handle any issues with your order
• send you marketing emails and texts where you have agreed to receive them
• show you our ads on other websites and social media, and measure how well our advertising works
• understand how people use our website so we can improve it
• manage practitioner wholesale accounts
• meet our legal obligations, which include tax and record-keeping laws

EMAIL AND SMS MARKETING

We only send you marketing emails or texts if you have agreed to receive them, in line with the Spam Act 2003 (Cth). Every marketing message identifies Organic Baobab and includes a simple way to unsubscribe. We act on unsubscribe requests within five working days. Unsubscribing from marketing does not stop messages about orders you have placed.

COOKIES, PIXELS AND ADVERTISING

We use cookies and similar technologies so our website works properly, to understand how visitors use it and to support our advertising. Advertising and social media platforms we work with may use these technologies to show you Organic Baobab ads on other websites and apps and to tell us how those ads perform.

We may also share a scrambled (hashed) version of your email address or phone number with advertising platforms so we can show ads to existing customers or reach people with similar interests.

You can control cookies through your browser settings, which also let you delete cookies already stored on your device. You can manage the ads you see through the ad preference settings in your social media and search accounts. Our website does not currently respond to Do Not Track signals from browsers.

WHO WE SHARE YOUR INFORMATION WITH

We share personal information only as needed to run our business. This includes sharing it with

• our e-commerce platform, which hosts our online store
• payment and buy now pay later providers
• postal and courier services that deliver your orders
• our email and SMS service providers
• analytics and advertising platforms
• our product reviews platform
• professional advisers such as our accountant or lawyer
• government agencies or law enforcement when the law requires it

These providers may only use your information to provide services to us or as their own privacy policies allow. We do not sell your personal information.

STORING INFORMATION OVERSEAS

Several of our service providers store information on servers outside Australia, so your personal information is likely to be held in the United States, Canada and countries in Europe. We choose reputable providers and take reasonable steps to make sure they protect your information.

AUTOMATED DECISIONS

We do not use automated decision-making to make decisions that significantly affect you. Our e-commerce and payment tools may automatically flag orders that show signs of fraud, and we review flagged orders ourselves.

HOW WE PROTECT YOUR INFORMATION

We take reasonable steps to protect your personal information from misuse, loss and unauthorised access. Access is limited to the people who need it to run the business, and payment details are encrypted by our payment providers. No online system is completely secure, so please contact us straight away if you think your information has been put at risk.

HOW LONG WE KEEP YOUR INFORMATION

We keep order and payment records for at least five years, which is what Australian tax law requires. We keep your marketing details until you unsubscribe or ask us to delete them. When we no longer need personal information we delete it or remove the details that identify you.

ACCESSING AND CORRECTING YOUR INFORMATION

You can ask for a copy of the personal information we hold about you or ask us to correct it at any time by emailing info@organicbaobab.com. We will respond within 30 days and there is no charge. We may need to confirm your identity before we release any information. If you have an account you can also update your details by logging in.

You can browse our website without telling us who you are. We do need your name and address to process an order.

CUSTOMERS IN THE UK AND EUROPE

If you live in the United Kingdom or the European Economic Area you also have the right to ask us to delete your information, limit how we use it, object to how we use it or send it to you in a portable format. We process your information to fulfil your orders, to pursue the business purposes described in this policy and where you have given consent. To use any of these rights please email info@organicbaobab.com. You also have the right to complain to the data protection authority in your country.

SMS TERMS

If you sign up for texts from Organic Baobab, these terms apply.

• You agree to receive recurring texts about your orders as well as offers and promotions, which can include reminders about items left in your cart.
• Signing up is optional and you never need to sign up to make a purchase.
• We do not charge for texts, although your mobile provider's standard rates may apply. How often we text you will vary.
• You can stop marketing texts at any time by following the unsubscribe instructions in any message.
• For help please email info@organicbaobab.com.
• If you change your mobile number, please sign up again with your new number.
• To the extent the law allows, which includes the Australian Consumer Law, we are not responsible for texts that are delayed or not delivered by mobile networks.

COMPLAINTS

If you have a concern about how we have handled your personal information, please email info@organicbaobab.com with the details. We will look into it and respond within 30 days. If you are not satisfied with our response you can contact the Office of the Australian Information Commissioner at www.oaic.gov.au.

CHANGES TO THIS POLICY

We may update this policy from time to time, so the date at the top shows when it last changed. If we make a significant change we will let customers know by email where appropriate.

CONTACT US

Organic Baobab (Lemon Spirit Pty Ltd)
Suite 287, Level 4, 80 Market Street
South Melbourne VIC 3205
Australia

Email: info@organicbaobab.com